L O A D I N G

Rebranding

Branding Institutional

Escuela Gourmet is an online gastronomy platform that sells courses and careers in various areas of gastronomy such as Bakery, Pastry, Cooking, Coffee, Mixology, Craft Beer, Wine Tasting, Tea, among others...

BRIEF

Client's request
  • Standardize the brand aesthetics
  • Generate a usage manual for the team
  • Incorporate best practices + Mission, vision, and values
  • Include an audiovisual brief for educational videos
Client
Escuela Gourmet Online
Channel
-
Rol
Creative/Designer
Description

Previously, the School was called "Escuela Gourmet de Marcos De Lauretis," referring to the name the brand had when it offered in-person classes.

However, I identified an issue when transitioning to a fully online course sales model. Using the same name as the in-person school caused confusion, as users continued to inquire about in-person classes.

Therefore, it was decided to change the brand name to "Escuela Gourmet Online," while retaining the distinctive icon but changing the typography, colors, and meanings.

Samples